SEO for roofers optimizes websites to appear in search results. As a local roofing company, we obviously want to reach as many local customers as possible. However, we also want to provide our visitors with the most valuable and helpful content.
The idea of manipulating our website to appear on search results doesn’t sit well with us since we value our customer’s experience from their website visit to their interaction with our contractors.
Luckily we found a great SEO solution offered by Roofing Webmasters, which is DataPins. The DataPins tool lets us showcase our recent jobs with authentic images of our work. The pins also have location information to showcase our service areas.
Showcasing Recent Jobs With DataPins
We perform various types of roofing services, and DataPins allows us to show off our work in real-time. Each time we complete a job, it gets directed to our website’s pins page.
The jobs also get tagged by service type and location so they can appear on our service and location pages too. So now users can find all the information they need about our specific services on that page.
Reaching Customers in Surrounding Areas
Our business address is located in Burleson, TX, but we also perform services in nearby cities. We understand that customers outside of Burleson may be more skeptical about working with us. But our ability to showcase jobs in various service areas helps bridge that trust.
We take great pride in our roofing performance and are confident that we are your best option. Feel free to check out our customer reviews and browse through our recent jobs to get accustomed to what we offer.
Providing a Superior User Experience
An essential component of our website is making it easy for visitors to contact our business. We have several clickable phone numbers located throughout our website, in addition to contact forms. We urge our prospective customers to reach out either way.
Aside from providing simple contact options, we also want visitors to navigate our website on their trusted devices easily. Whether you find our business website on desktop or mobile, your experience should be seamless. We are incredibly proud of our mobile presentation, which is how most people consume websites in 2023.
Publishing Credible Content for Our Customers
With so many content production options available in 2023, we take pride in publishing high-quality content for our readers. Whether we describe a specific service or service area, we aim to inform our readers with clear and straightforward information.
In addition, we refrain from using AI-generated content on our website pages because we believe in the human expertise of a genuine roofing company. However, we are entering into a partnership with our customers, and creating human-written content is an important step.
Final Thoughts on SEO for Roofers in 2023
SEO is often viewed as a manipulative tactic for roofers. However, we utilize SEO to reach new customers and build trust with our clients. Instead, we don’t engage in spammy, black-hat optimization tactics and focus on authentically showcasing our brand and business.
We look forward to providing the highest-quality roofing services for you and your family in 2023. Feel free to contact us and schedule a service at your convenience.
